The creative power of your intuition | Bozoma Saint John

In this fascinating conversation, Bozoma Saint John, the Chief Marketing Officer at Netflix, advocates for blending intuition with data in decision-making. She argues that great ideas are like electricity, often sparked by gut feelings rather than just analytics. Sharing personal anecdotes, she emphasizes the importance of embracing intuition in creativity and marketing. By comparing decision-making to curating a dinner party, Bozoma illustrates how personal instincts can lead to more innovative and fulfilling outcomes.