TED Talks Daily The creative power of your intuition | Bozoma Saint John
Mar 16, 2024
In this fascinating conversation, Bozoma Saint John, the Chief Marketing Officer at Netflix, advocates for blending intuition with data in decision-making. She argues that great ideas are like electricity, often sparked by gut feelings rather than just analytics. Sharing personal anecdotes, she emphasizes the importance of embracing intuition in creativity and marketing. By comparing decision-making to curating a dinner party, Bozoma illustrates how personal instincts can lead to more innovative and fulfilling outcomes.
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Liberation from Data
- Free yourself from relying too much on data.
- Embrace intuition for future-oriented decisions.
Intuition and Ideas
- Ideas are like electricity, non-linear and best captured through intuition.
- Intuition bridges the gap between practical and magical thinking.
Beyoncé and Intuition
- Bozoma Saint John chose Beyoncé for a Pepsi commercial based on intuition, despite data suggesting otherwise.
- Spike Lee supported her intuition, leading to a successful campaign.