2Bobs—with David C. Baker and Blair Enns

Attending the Way

Feb 14, 2024
Blair shares his experiences visiting a highly principled creative firm in New Zealand. The hosts discuss their definition of success and admire a firm that prioritizes doing good work. They explore the concept of 'attending the way' and the importance of listening to clients and evaluating principles.
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Episode notes
1
Introduction
00:00 • 2min
2
A Visit to Alt Group in New Zealand
01:37 • 4min
3
Defining Success and Admiring a Firm with Strong Beliefs
05:19 • 10min
4
The Power of Attending the Way: Doing the Best Work Possible
15:28 • 2min
5
The Importance of Listening and Evaluating Principles
17:50 • 4min