2Bobs—with David C. Baker and Blair Enns Attending the Way
Feb 14, 2024
Blair shares his experiences visiting a highly principled creative firm in New Zealand. The hosts discuss their definition of success and admire a firm that prioritizes doing good work. They explore the concept of 'attending the way' and the importance of listening to clients and evaluating principles.
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Pilgrimage To A Mysterious Firm
- Blair traveled from Australia to visit Alt Group in New Zealand after years of fascination with their one-page website.
- He found the firm's reputation matched reality and felt moved by their principled approach to work.
Attending The Way Means Doing The Work
- The phrase 'attending the way' (attributed to Confucius) captures a focus on doing excellent work in isolation.
- That deep commitment can emit energy that draws the right people to you, Blair observed.
Thirty-Two Is Their Limit
- Alt Group intentionally keeps its headcount at 32 because that size functions as an extended family for them.
- They experimented with other sizes and settled on 32 as the right limit for their culture and work.