2Bobs—with David C. Baker and Blair Enns cover image

Attending the Way

2Bobs—with David C. Baker and Blair Enns

CHAPTER

A Visit to Alt Group in New Zealand

The speaker visits Alt Group in New Zealand, a firm they had been wanting to visit for over a decade. They discuss Alt Group's unique marketing strategy and their reputation in the industry, and how the firm lives up to their perceived specialness.

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