The Samelogic Podcast

Episode #72: Culture Shock in Corporations with Abbas Jaffer

Nov 20, 2023
Abbas Jaffer, a Principal Researcher at Circle, discusses the impact of cultural understanding on user research. He shares insights on transitioning from academia to tech, comparing research approaches and predicting AI integration. The conversation explores qualitative research strategies, debunking misconceptions, and presenting research to corporate executives. Furthermore, Abbas emphasizes the strength in admitting 'I Don't Know' and fostering a culture of collective learning.
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