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The Samelogic Podcast

Episode #72: Culture Shock in Corporations with Abbas Jaffer

Nov 20, 2023
Abbas Jaffer, a Principal Researcher at Circle, discusses the impact of cultural understanding on user research. He shares insights on transitioning from academia to tech, comparing research approaches and predicting AI integration. The conversation explores qualitative research strategies, debunking misconceptions, and presenting research to corporate executives. Furthermore, Abbas emphasizes the strength in admitting 'I Don't Know' and fostering a culture of collective learning.
26:38

Episode guests

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Quick takeaways

  • Abbas Jaffer emphasizes the importance of cultural understanding in user research for creating inclusive products.
  • Transitioning from academia to tech, Jaffer faced challenges adapting to corporate research timelines and objectives.

Deep dives

Transforming Diverse Education into User Research Approach

Abbas Jaffar's background in International Studies, Theological Studies, and social anthropology has equipped him to embrace a wide perspective in user research. With insights from various disciplines, he adopts a holistic approach to understanding cultural and social dynamics, influencing his strategy in UX research to create valuable and inclusive products.

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