Misconceptions and Workarounds in Qualitative Research for Tech Companies

Abbas Jaffer, Principal Researcher at Circle, in this episode of 'Cultural Influence in Tech.' Abbas shares insights from his multidisciplinary background in anthropology, Islamic studies, and product research, highlighting the impact of cultural understanding on user research. Delve into Abbas's transition from academia to the tech industry, where he discusses the challenges of adapting to the fast-paced, problem-solving environment. The conversation unfolds into a comparison between academia and tech research, Abbas's perspectives on technology fears and AI integration, and his qualitative research strategies, providing valuable insights for both researchers and tech enthusiasts.