TED Talks Daily A simple way to inspire your team | David Burkus
35 snips
Oct 27, 2023 
David Burkus, a management researcher known for his insights on team inspiration, discusses how companies often miss the mark with conventional motivation tactics. He argues that the key to boosting morale lies in powerful storytelling and personal connections. Burkus shares examples like KPMG's 'We Shape History' campaign to demonstrate how embedding purpose into corporate culture can transform employee engagement. By focusing on individual stories and real impacts, he reveals a path to creating a more inspired and motivated workplace.
AI Snips
Chapters
Transcript
Episode notes
KPMG's Morale Problem
- KPMG tried to improve low morale with standard methods like perks and pay increases, but results plateaued.
- Then, they launched the "We Shape History" campaign, sharing stories of KPMG's involvement in pivotal historical moments.
Why vs. Who
- Most leaders believe a compelling "why" inspires people, focusing on mission statements.
- However, people are more motivated by understanding "who" their work serves.
Call Center Experiment
- Researchers studied university call center workers with extremely high turnover.
- Allowing workers to meet scholarship recipients drastically improved performance, doubling calls and revenue.