Craft Brewery Financial Training Podcast The Power of Brewery Marketing & Finance
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Aug 2, 2024 Join marketing guru Julie Rhodes, founder of Not Your Hobby Marketing, as she dives into the critical fusion of marketing and finance for breweries. Julie underscores why now is the perfect time to ramp up marketing efforts and reveals innovative strategies to engage customers through omni-channel marketing. She discusses the importance of knowing when to hire sales reps and how to structure their compensation effectively. With practical advice and fresh ideas, she empowers breweries to enhance profitability and brand visibility.
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Customer-Centric Marketing
- Focus your marketing on the customer's needs and wants, not on your own preferences.
- Consider what would appeal to your target audience and how you can provide value to them.
Omni-Channel Marketing
- Utilize omni-channel marketing to reach a wider audience.
- Different customers prefer different platforms, so diversify your marketing efforts.
Rule of Three
- Give value to your audience three times before asking for a sale.
- This builds trust and reciprocity, making customers more receptive to your sales pitch.