The Power of Brewery Marketing & Finance
Craft Brewery Financial Training Podcast
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Navigating Marketing Strategies for Breweries
This chapter emphasizes the critical need for breweries to implement a strong marketing plan, especially in tough times, focusing on shifting perspectives to prioritize consumer engagement over self-promotion. It introduces the concept of omni-channel marketing, highlighting the importance of connecting with customers across various platforms while also differentiating B2B and B2C marketing tactics. Furthermore, the discussion explores innovative strategies such as community marketing and the value of building relationships, urging breweries to invest wisely in marketing efforts to enhance brand awareness and profitability.
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