Julie Rhodes
20-year veteran of the food and beverage industry and owner/operator of Not Your Hobby Marketing Solutions; specializes in beverage sales, digital marketing, distributor management, and business strategy and is co-founder of the Kick Fizz hemp beverage brand.
Best podcasts with Julie Rhodes
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34 snips
Nov 1, 2025 • 1h
Sell Smarter, Not Harder: How to Drive Growth Without a Traditional Sales Team
Julie Rhodes, a seasoned expert in beverage marketing and co-founder of Kick Fizz, shares insights on scaling sales without a traditional team. She discusses leveraging digital strategies and automation to enhance revenue. Key topics include defining your ideal accounts, creating compelling value propositions, and smart prospecting methods through social tools. Julie emphasizes the importance of building relationships with retailers and using technology like CRMs to streamline sales processes, making growth achievable for independent brands.
5 snips
Aug 2, 2024 • 45min
The Power of Brewery Marketing & Finance
Join marketing guru Julie Rhodes, founder of Not Your Hobby Marketing, as she dives into the critical fusion of marketing and finance for breweries. Julie underscores why now is the perfect time to ramp up marketing efforts and reveals innovative strategies to engage customers through omni-channel marketing. She discusses the importance of knowing when to hire sales reps and how to structure their compensation effectively. With practical advice and fresh ideas, she empowers breweries to enhance profitability and brand visibility.
