CPA Trendlines Podcasts Crosby, Johnston: A Human-First, Tech-Forward Future | Holistic Guide to Wealth Management
Jul 14, 2025
Daniel Crosby, Chief Behavioral Officer at Orion Advisor Solutions and acclaimed author, teams up with Randy Johnston, a fintech leader in accounting and advisor services. They delve into how money affects emotional behavior more than many life aspects, redefining wealth management through a human-first approach. The duo emphasizes the evolving role of financial advisors in using technology to enhance client relationships, aligning financial strategies with personal values, and addressing societal problems through behavioral science.
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Money Drives Irrational Behavior
- Traditional economic models assume rational decisions but money triggers irrational behavior.
- Money activates the brain more than sex, death, politics, or religion, causing goofy financial choices.
Toys in Soap Drive Handwashing
- Indian kids washing hands were encouraged by embedding toys in soap, turning behavior into a game.
- Changing environments, not just education, is key to influencing human behavior.
Leverage Tech for Client Engagement
- Use technology to create seamless client interactions and accessible education.
- Smartphones and web meetings have transformed how advisors engage and educate clients.
