The behavioral investor

In 'The Behavioral Investor', Dr. Daniel Crosby delves into the sociological, neurological, and psychological factors that impact investment decisions.

The book is structured into four parts, starting with an exploration of the foundational biases and external pressures that affect investors.

It then identifies four primary psychological tendencies related to ego, conservatism, attention, and emotion that drive investment behavior.

The book provides practical measures to overcome these biases and introduces 'rules-based behavioral investing' (RBI) as an alternative to passive and active investing.

Crosby emphasizes the importance of understanding human nature to make informed investment decisions and improve both financial and psychological wellbeing.