The Edward Show Stop Guessing SEO: How to Let Google Tell You What to Rank For
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Jan 3, 2026 David Quaid, an SEO expert and founder of Primary Position, shares his insights on practical SEO strategies using Google Search Console. He discusses how to utilize regex for analyzing branded queries and the implications of withheld data. Listeners learn effective ways to identify question-based queries and page-two keywords. David also emphasizes internal linking for topical authority and using AI to quickly generate content without lengthy cycles. His focus is on actionable processes to enhance SEO decision-making.
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Capture Branded Variations With Regex
- Use custom regex in Google Search Console to capture all branded variations and typos for your brand.
- Compare wide date ranges to track branded search trends and calculate percentage changes for reporting.
Expect Data Withholding In GSC Filters
- Google withholds query-level data when sample sizes are small, which can hide up to ~40% of clicks when you filter.
- Use the widest possible query set in Search Console to avoid withheld data and get richer insights.
Large Sites Reveal Personal Query Fan-Outs
- Large sites reveal very personal, long-form query patterns including AI-assisted prompts containing personal details.
- These query fan-outs show how users craft long search prompts, which affects how tools interpret brand sentiment and queries.