Balancing Relevance and Authority

E913: Practical, repeatable ways to use Google Search Console to make better SEO decisions without guessing.

Instead of relying on assumptions, third-party tools, or long content cycles, this conversation focuses on using Google's own data to identify what your site is already eligible to rank for - and how to expand from there.

We cover real workflows you can apply immediately, whether you're working on a small site or managing SEO at scale.

David Quaid joins the show!

We cover: - How to use Regex in Google Search Console to analyze branded vs non-branded searches - Why Search Console withholds data and how to work with wider query sets to get more accurate insights - How to identify question-based queries Google already associates with your site - Using Search Console to find page-two keywords that signal topical readiness - Turning "People Also Ask"-style queries into scalable FAQ and content structures - How internal linking and subfolders transfer topical authority across related pages - When expanding topical authority helps - and when it starts to hurt - A low-risk method for publishing many small pages to test ranking potential - How to use AI to speed up content production without committing to long editorial cycles - Deciding which pages are worth improving after Google shows you what ranks

This episode is focused on process, not theory - how to reduce uncertainty, shorten feedback loops, and let Google's behavior guide your SEO strategy.

⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Welcome Back, David Quaid! 00:49 Using Regex in Google Search Console 01:34 Understanding Branded vs. Non-Branded Searches 06:30 Privacy Concerns in Search Queries 11:08 Expanding Topical Authority with Regex 15:49 Implementing GEO SEO Strategies 19:54 SEO Keyword Strategy 20:16 Leveraging Topical Authority 20:21 Linking Strategies for SEO 20:59 Creating Hub Pages 21:45 Content Types and Formats 22:12 Local SEO Insights 23:08 Understanding Google's Ranking Factors 24:24 Expanding Topical Authority 26:08 Managing Content Decay 27:02 Using AI for Content Creation 31:41 Optimizing Content for Rankings 36:24 Final Thoughts and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#keywordresearch #searchengineoptimization #googlesearchconsole #seo