Omni Talk Retail
Kroger's Sunk Cost Trap, Ulta's Mirakl & Why Klarna's Walmart Deal Is 'One' For The Ages | Fast Five
Mar 19, 2025
This episode dives into Kroger's bold move to launch a standalone e-commerce unit amid skepticism. Ulta is making waves with its new digital marketplace through Mirakl, while Wayfair plans to expand its physical presence with a second store in Atlanta. Klarna's exclusive partnership with Walmart aims to revolutionize buy-now-pay-later services. They also debate the merits of a 'super app' for mealtime and share their top Adam Sandler movie picks. Plus, a sprinkle of Mariah Carey and Irish names adds to the fun!
46:52
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Quick takeaways
- Kroger's establishment of a standalone e-commerce unit aims to enhance online operations and customer experience, despite criticisms of diverging from unified commerce trends.
- Ulta Beauty's upcoming third-party marketplace will expand product offerings and enhance customer engagement while generating new revenue from retail media partnerships.
Deep dives
Kroger's E-Commerce Strategy
Kroger has established a standalone e-commerce business unit aimed at enhancing its online operations. This new structure consolidates resources to improve the online customer experience, with chief digital officer Yael Cossett taking the lead. The move is seen as crucial for accelerating Kroger's e-commerce growth, especially following struggles with previous partnerships. However, some experts have criticized the decision, suggesting it contradicts the current trend toward unified commerce, where an integrated approach tends to better meet customer needs.
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