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Kroger's Sunk Cost Trap, Ulta's Mirakl & Why Klarna's Walmart Deal Is 'One' For The Ages | Fast Five

Omni Talk Retail

CHAPTER

Ulta Beauty's Strategic Move into Marketplace Retailing

This chapter explores Ulta Beauty's announcement of a third-party marketplace set to launch by fall 2025, analyzing its potential impact on their business model. The discussion highlights the benefits of offering a curated selection of products, the shift towards retail media, and the growing trend of retailers embracing marketplace platforms.

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