The Futur with Chris Do The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371
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Aug 14, 2025 
Sun Yi, a brand strategist and storyteller, dives into the fascinating world of internet personas versus real-life authenticity. He shares his journey from a simple New York apartment to founding his agency, highlighting how support from his wife, Gigi, transformed his business. Sun discusses the vital role storytelling plays in influence, the tension between craft and commerce, and his unique perspective on creativity. This conversation is a goldmine for anyone eager to own their narrative and enhance their personal brand.
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Land One Big Client First
- Get one big, reputable client no matter what it takes because that social proof unlocks more clients.
- Landing a marquee client makes later sales much easier by leveraging credibility.
Homeless, Hustling, And Building Night Owls
- Sun Yi described building Night Owls while making almost no money and sleeping on an office air mattress with his partner Gigi.
- They rented their apartment on Airbnb and borrowed family money to keep the business alive until it turned around.
How Gigi Saved The Business
- Gigi took over the business operations and raised prices, which turned the company's finances from red to black.
- Sun realized her actions fixed money leaks and allowed his creative work to thrive.