Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold GUEST!! Marketing GIANT - Marcus Sheridan - Secret to INSTANT Customer Growth! | Ep. 414
Sep 19, 2025
Marketing giant Marcus Sheridan, known for his best-selling book and innovative frameworks, joins Jay for a deep dive into trust-building strategies. They discuss the importance of radical transparency and how obsessively answering customer questions can save a business. Marcus shares the four pillars of a trusted brand and emphasizes the significance of video content over traditional websites. Discover how pricing estimators can triple lead generation and why AI favors brands that are honest about costs and comparisons.
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Saved Business By Becoming The Wikipedia Of Pools
- Marcus Sheridan saved his failing pool business by answering every customer question online and becoming the "Wikipedia of pools."
- That content-led turnaround launched his career teaching the same system to other companies.
Four Pillars Of A Known Brand
- The four pillars of a known and trusted brand are: say, show, sell, and be more human.
- Follow these pillars to win humans, Google, and AI as your advocates.
The Big Five Topics That Move Buyers
- The 'Big Five' topics that move buyer research are cost, problems, comparisons, reviews, and best.
- Businesses often avoid these, creating distrust and lost leads.
