Indian Business Podcast Havells vs Atomberg How a Fan Startup Built a ₹3000 Crore Brand Ft.Arindam Paul.
Dec 3, 2025
Arindam Paul, a founding member of Atomberg, discusses how the brand transformed traditional fans into tech-savvy appliances. He explores the breakthrough of BLDC motors and how they identified gaps in a stagnant market. Arindam shares insights on leveraging e-commerce for scaling and crafting a design-first approach to appeal to consumers. He emphasizes the importance of understanding customer needs through research and discusses navigating challenges in distribution and retail, which ultimately shaped Atomberg into a ₹3000 crore brand.
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Technical Breakthrough Became Market Opportunity
- BLDC motors cut fan power consumption massively and unlocked a new value proposition in a stagnant category.
- Arindam Paul and team used that efficiency to create both B2B and later consumer demand.
Cluster Win In Gujarat Ceramic Factories
- Atomberg's first big customers were ceramic factories in Gujarat where fans run 24/7.
- Selling to that cluster yielded 1,000–3,000 fans/month and proved product-market fit quickly.
Amazon Growth Is Traffic × Conversion × AOV
- To scale on Amazon, focus on traffic, conversion and AOV — traffic via paid search initially and organic later.
- Optimize listings, images, operations and warehouse replication to improve conversion.
