In this episode of The Indian Business Podcast, we sit down with Arindam Paul, the founding team member who helped transform a simple household appliance into a tech-enabled, design-first consumer movement. We spoke about:• How Atomberg discovered a hidden white space in a commodity category• Why BLDC motors became their breakthrough technology• How selling to Gujarat’s ceramic factories changed everything• How Amazon became their biggest growth engine• How listening to customers led Atomberg to a design-first revolution• What founders get wrong about consumer research• The team needed to build enduring consumer brands Watch this episode to understand how curiosity and execution can turn a supposedly ordinary product into an extraordinary brand!
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