Marketing Operators The Lesser-Known BFCM Insights & Strategies Driving Our Planning Right Now
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Oct 28, 2025 Dive into unconventional insights for BFCM preparation. Learn about pacing strategies and avoiding overspending on prime shopping days. Explore how to validate new product ideas through scrappy testing without hefty investments. Real examples showcase successful early launches and effective market strategies. The hosts also pinpoint essential early hires for building a powerhouse marketing team, emphasizing the importance of creative talent in scaling operations effectively.
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Protect MER By Pulling Back After Black Friday
- Pull back ad spend aggressively on Saturday-Sunday after a big Black Friday spike to protect MER and avoid non-incremental spend.
- Use conservative forecasts and daily pacers by channel so leadership knows expected cadence and you don't overspend on the day.
International BFCM Has A Different Curve
- International markets show a smaller drop from Black Friday to Saturday because they don't celebrate Thanksgiving.
- Adjust pacing per market instead of applying U.S. conservative pullbacks globally.
Update Catalog Messaging For Each Sale Moment
- Update your product catalog creatives (Marpipe/Socio) with moment-specific messaging — Black Friday, Cyber Monday, last-chance, shipping cutoffs — to improve DPA performance.
- Treat catalog updates like homepage messaging and schedule a calendar for consistent feed swaps.