Balancing Sale Length with Consideration Period

Cody explains HexClad's strategy to run a shorter focused sale for high-AOV, consideration-driven products.

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This week, we’re getting into all things BFCM. What we’re doing right now to prep for the most important time of year for DTC marketers and what brands need to be thinking about that most people don’t. We dig into pacing, impulse-buyer windows and how to avoid misspending on the day, plus how we’re approaching budget planning, Meta performance, and the lessons we’ve learned from our own campaigns over the years.

We also get into what we’d do if we had a new product or brand idea and how we’d validate it in the market, even without a finished product, and the scrappy, cost-effective ways to test before going all in. We break down real examples of brands that nailed their early launches through smart validation and lean marketing, and what you can take from those approaches.

To wrap up, Connor R shares the three ideal hires he’d make first if he were building a marketing team from scratch and how those roles can help you execute faster, test smarter, and scale sustainably.

Zach Stuck on the Core Marketing Tactics to Drive Growth As You Scale: https://youtu.be/M4xn2aISEbg?si=V_8R4sIklXa487CB

If you have a question for the MOperators Hotline, click the link to be in with a chance of it being discussed on the show: https://forms.gle/1W7nKoNK5Zakm1Xv6Chapters:

00:00:00 - Introduction

00:08:05 - Less-Talked-About BFCM Tactics & Insights

00:24:17 - BFCM Sale Timelines & Pacing Strategy

00:36:46 - Analyzing ROAS Lift & Scaling Spend Pre-BFCM

00:53:50 - How to Test & Validate a New Product Idea

01:10:14 - The First 3 Hires for a New Growth Team

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠https://motionapp.com/creative-trends

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc