How I’m Generating Thousands Of Leads For 93 Cents Each
May 12, 2025
Discover how to drastically cut lead costs from $9.38 to just 93 cents through clever advertising strategies on Facebook. Learn the critical mistakes many financial advisors make that hold them back. Uncover the 20-20-20 rule to optimize your marketing efforts and reduce expenses significantly. Explore how to avoid the 'Artist Trap' that stifles marketing motivation. Gain insights on market selection to make your services more appealing and find out the three essential steps to outshine competitors in the financial sector!
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question_answer ANECDOTE
Discovery Playbook Quick Success
James Pollard created a simple 27-page PDF called the Discovery Meeting Playbook on a morning and shared it on LinkedIn.
Within 48 hours, over 500 financial advisors requested the PDF with no cold outreach needed.
question_answer ANECDOTE
Extensive Testing Slashes Costs
James tested 20 headlines, 20 images, and 20 posts for a Facebook ad campaign, creating thousands of potential combinations.
This extensive testing reduced the cost per lead to just 93 cents, drastically improving campaign performance.
volunteer_activism ADVICE
Let Ads Run for Best Results
Launch your ads and then step away to let Facebook's algorithm optimize.
Avoid shutting down ads prematurely before enough data accumulates to improve performance.
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Financial advisors commit several sins of advertising when they try to promote their business. And they don’t even realize how much it sabotages their business. For example:
One of my recent Facebook Ad campaigns went from costing $9.38 per lead to only 93 cents per lead. But when I tell you how I did it, if you’re like most financial advisors, you’ll instantly write it off saying it’s too hard or too much work.
Worst part?
It’s not nearly as expensive as bad advertising, marketing, or business building!
In today’s show, you’ll discover how I’m generating thousands of leads for mere pennies on the dollar - and how to approach business in a new way that lets you generate thousands of lead for dirt cheap too.
Listen now.
Show highlights include:
How I’ve generated 3,386 Facebook leads while pummeling the average cost per lead from $9.38 to an absurd 93 cents (0:33)
The #1 biggest mistake financial advisors make with their online ads that prevents them from absurd success (5:14)
The 20-20-20 rule that can reduce your cost per lead by up to 90.85% (6:15)
The insidious “Artist Trap” financial advisors fall into that sabotages their will to market (10:09)
One potential reason Facebook ads have never worked for you (12:46)
The only 3 things you need to do to become a superior business person and squash any pesky competitors (14:11)
The "Market Selection” secret that makes your services instantly more desirable to your ideal clients (15:07)
Try this simple video trick in your next ad to jack up your engagement to an uncomfortable level (19:47)
the discovery meeting playbook, proven scripts for financial advisors to convert prospects into clients. You can actually download that for yourself over at https://theadvisorcoach.com/discovery
And since you listen to this podcast, I want to give you a gift:
If you subscribe to the Inner Circle Newsletter, I’ll send you a collection of seven “objection busting” and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.
Financial Advisor Marketing Podcast