Yannick Veys: The Amazing story of Hypefury’s Massive Success
Oct 3, 2023
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Yannick Veys, co-founder of Hypefury, discusses how changes at Twitter impacted their business, using affiliates and word of mouth for growth. They explore name pronunciation, the journey of Hypefury, client acquisition strategies, product development challenges, and focusing on growth and freedom in the creator economy.
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Hypefury emerged by identifying a gap in the market, focusing on solving problems for creators, leveraging affiliate marketing and word-of-mouth to drive growth.
Deep dives
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The Journey and Strategy behind Hypefury
Hypefury, a social media scheduling and automation tool, emerged by identifying a gap in the market. Starting with a simple thread scheduling feature, Hypefury expanded by actively listening to user feedback and gradually adding functionality. The co-founders focused on solving problems specific to their target audience, such as helping creators grow their audience and promoting newsletters. They have built a strong affiliate marketing program and leveraged word-of-mouth marketing to drive growth. The company aims to make social media management more efficient and help users be active on multiple platforms, ultimately providing more freedom to individuals in their professional lives.
Dealing with Significant Changes and API Restrictions
Hypefury faced challenges when Twitter imposed changes to its API, requiring them to pay a significant fee for continued access. They swiftly took necessary steps to ensure they could maintain their service. Despite the financial impact, the changes opened up opportunities for Hypefury as many smaller competitors were unable to adapt. They strategically acquired complementary tools and focused on user-friendly automation, cross-platform posting, and assisting users in growing their accounts. Hypefury aims to make the app an empowering and intuitive platform by facilitating hand-holding and providing prompts to guide users in growing their social media presence.
Envisioning Hypefury's Impact and Future Growth
The vision for Hypefury is to help a million individuals gain more freedom and supplement their income through their own small businesses. The company aims to empower creators in the growing creator economy by offering tools to sell products, courses, and services directly to their audience. Hypefury's goal is to facilitate entrepreneurship, allowing individuals to enjoy their lives while building successful online businesses. By focusing on personalized guidance, gamification, and automated features, Hypefury plans to help users effectively navigate the challenges of creating and monetizing content in various niches.
In this episode Tim sits down with Yannick, the co-founder of Hypefury. They discuss how the huge changes at Twitter (X) affected their business and how they navigated it. Yannick also shares how affiliates and word of mouth were key to growing Hypefury initially.
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