Yannick Veys, co-founder of Hypefury, discusses how changes at Twitter impacted their business, using affiliates and word of mouth for growth. They explore name pronunciation, the journey of Hypefury, client acquisition strategies, product development challenges, and focusing on growth and freedom in the creator economy.

Yannick Veys, CMO and Co-founder of Hypefury, discusses strategic acquisitions, challenges with automation and API changes, and the balance of AI and human touch in audience engagement. He shares insights on building and monetizing a social media audience, the importance of starting and maintaining a unique voice, and the trend of building and monetizing audiences.