Dirty Deeds Buying Right, Growing Slow: The Real Estate Strategy That Actually Works In North Georgia
Jan 18, 2026
In this engaging discussion, Matthew Ingerson, a savvy North Georgia real estate investor, shares insights from his journey of acquiring nearly 50 properties in a year. He reveals the art of buying deeply discounted homes for flips and rentals, emphasizing a disciplined, people-first approach. Matthew discusses creative financing strategies, the shift from web leads to effective direct mail, and the importance of solving sellers' real problems. He also highlights the significance of hiring high-caliber talent and growing steadily, making this a must-listen for aspiring investors.
AI Snips
Chapters
Books
Transcript
Episode notes
Buy Deep, Remodel, Hold For Equity
- Matthew Ingerson buys mostly $30k–$40k homes with ARVs near $200k–$250k to capture big equity.
- He rehabs most properties and places ~70% into a rental portfolio to grow slower with equity buffer.
Use Offer-Based Direct Mail
- Move from low-quality purchased leads to targeted direct mail with offers on the card to increase conversions.
- Use multiple data sources (Zillow, tax assessor, Realtor.com) to algorithmically set mailer offers around 70% retail.
Handle Tenants With Humanity
- When inheriting tenants, meet them, be humane, and help them transition instead of immediately evicting.
- Kill them with kindness to reduce conflict and free the property within months while preserving goodwill.
