The Rich Somers Report How to Win with Experiential Boutique Hotels & Micro Resorts in the Modern Traveler Era | Ben Wolff E391
Aug 28, 2025
In this engaging discussion, Ben Wolff, Co-founder of Onera and Oasi, shares his expertise in transforming the hospitality landscape with experiential boutique hotels and micro-resorts. He highlights the rising demand for unique, immersive travel experiences that resonate with modern travelers. Ben also delves into marketing strategies like visual storytelling and influencer partnerships to enhance visibility. Additionally, he addresses the financial aspects of hotel development and the challenges of navigating permits and securing financing in today’s competitive environment.
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Modern Traveler Wants Immersive Stays
- The modern traveler seeks immersive, shareable, tech-forward stays and will pay higher rates for them.
- Ben Wolff says these guests often spend 80% of their trip on property if the experience is compelling.
Invest In Design And Social To Cut OTA Fees
- Drive rate and reduce OTA fees by investing in standout design and organic social media bookings.
- Ben Wolff reports over 80% of bookings can come direct from social without paid ads.
Tell Stories, Not Hotel Ads
- Make content feel like a story with motion, tension, and a hero shot instead of static hotel ads.
- Use founder or property-driven narratives and amazing footage to keep viewers watching to the end.