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How to Win with Experiential Boutique Hotels & Micro Resorts in the Modern Traveler Era | Ben Wolff E391

The Rich Somers Report

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Visual Storytelling for Boutique Hospitality

This chapter emphasizes the critical role of visual content in promoting boutique hotels and micro resorts, particularly for couples seeking romantic getaways. It highlights effective strategies for social media marketing, including the use of drone footage and engaging storytelling to showcase luxurious features. Additionally, the discussion explores influencer marketing and the impact of viral posts on visibility and bookings, all while stressing the importance of understanding target demographics.

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