The Skinny Confidential Him & Her Podcast
Marianna Hewitt & Lauren Gores Ireland Like You've Never Heard Them Before - Tactics For Success As Creators, Founders, Entrepreneurs, & Hustlers
Podcast summary created with Snipd AI
Quick takeaways
- Having a strong niche and resonating with a specific audience is crucial for success as an influencer or brand.
- Being flexible and adaptable in business is essential to navigate challenges and stay relevant.
- Creating a structured schedule and focusing on one task at a time leads to greater productivity and overall success.
Deep dives
Pivoting During COVID-19
The podcast episode discusses the challenges faced by the hosts in navigating the COVID-19 pandemic. They talk about how they had to cancel events and billboards, pivot their strategy, and adjust the messaging for their products.
Importance of Niche and Personal Branding
The hosts emphasize the significance of having a niche or a strong personality as an influencer or brand. They discuss the importance of resonating with a specific audience and the value of creating content that people care about.
Transition from Influencers to Entrepreneurs
The hosts explain their journey from being influencers to starting their own skincare brand, Summer Fridays. They highlight the challenges and decisions they faced while running a business, including the need to pivot, hire specialized team members, and make strategic financial decisions.
Flexibility and Adaptability in Business
The hosts stress the importance of being flexible and open to change in business. They emphasize the need to adapt quickly to new trends, evaluate what's working, and be open to trying different strategies.
Optimizing Time and Creating a Schedule
The podcast episode discusses the importance of optimizing time and creating a structured schedule for productivity. The host emphasizes the need for a strict routine and detailed calendar to ensure that each task and commitment is allocated specific time and attention. By dedicating each day to a certain type of work, such as podcast recording, content creation, or personal appointments, the speaker finds that staying organized and having set days for specific tasks helps maintain productivity and ensures nothing falls behind.
The Value of Focus and Absence
The episode highlights the importance of focus and the potential drawbacks of multitasking. The speaker shares the findings of a study that shows people who focus on one task at a time perform better than those who multitask. They discuss how the concept of multitasking is often misconstrued as a strength when, in reality, focusing on one task at a time leads to greater productivity. Additionally, the podcast delves into the significance of having a clear start and end time in one's workday and the value of taking breaks, putting away the phone, and maintaining absence to recharge and improve overall productivity.
#379: On today's show we are joined by digital creators and entrepreneurs Marianna Hewitt & Lauren Gores Ireland, the founders of Summer Fridays. Today the duo join the show to discuss how they balance life as creators and brand founders. We also discuss tactics and strategies to find success as a digital creator and entrepreneur.
To learn more about Summer Fridays click HERE
To connect with Lauryn Evarts click HERE
To connect with Michael Bosstick click HERE
Read More on The Skinny Confidential HERE
For Detailed Show Notes visit TSCPODCAST.COM
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