The Skinny Confidential Him And Her Show cover image

Marianna Hewitt & Lauren Gores Ireland Like You've Never Heard Them Before - Tactics For Success As Creators, Founders, Entrepreneurs, & Hustlers

The Skinny Confidential Him And Her Show

00:00

The Importance of Branding

I'm from the mindset now that I have product that I'm not so much interested in huge influencers as I'm interested in the micro communities. So somebody with 10,000 followers who has 10,000 people who were obsessed with skincare is more effective than somebody with 100,000 followers that just talks about like everything. There's a very strong online skincare community. Like so many amazing micro people who are like skincare obsessed. And they're very educated savvy consumers.

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