Nikonomics - The Economics of Small Business 207 - No Agencies Allowed: Creating Massive Home Service Growth without an Agency with Steve Hunsaker
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Jul 21, 2025 In this chat with Steve Hunsaker, a seasoned entrepreneur and home service expert, listeners explore innovative marketing strategies that empower small businesses to thrive. Steve emphasizes the need for DIY Meta Ads and shares why avoiding ad agencies can save costs. He dives into the importance of creating relatable content and managing leads swiftly to attract more customers. With a focus on organic growth and specific on-site strategies, he reveals opportunities within blue-collar trades, offering practical advice for aspiring business owners.
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DIY Meta Ads for Small Businesses
- Small home service businesses under $1M should run their own Meta (Facebook/Instagram) ads.
- They can't afford good agencies, and DIY ads produce better margins and control.
Christmas Light Business Success Story
- Steve Hunsaker shared how he built a successful Christmas light business making $800k in two months.
- He started it by identifying a gap in high-quality service in his market and learning from an online community for free.
Effective Facebook Ad Creative Tips
- Use simple, direct videos filmed on an iPhone showing the owner speaking to call out location and value proposition.
- Run multiple video creatives to test and find which performs best for Facebook ads.