Dig In 81. What can brands do to navigate consumer distraction?
Jul 12, 2023
This podcast explores how brands can navigate consumer distraction by understanding the impact of multitasking, attracting attention in a digital landscape, and capturing consumer attention quickly. It also discusses different age and gender groups' phone usage patterns, the impact of multi-device usage on advertising, and the challenges of advertising to millennials in a congested digital media environment.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
Navigating Consumer Distraction and Engaging Consumers in the Digital Landscape
02:31 • 3min
Usage Patterns and Behaviors of Different Age and Gender Groups
05:54 • 2min
The Impact of Multi-Device Usage on Advertising
07:36 • 5min
Millennials and Phone Exploration
12:50 • 6min