81. What can brands do to navigate consumer distraction?
Dig In
00:00
Introduction
The podcast hosts introduce the topic of second screen culture and multitasking, discussing its effects on consumer attention and the challenges it presents for brands. They also mention Dig Insights, a consultancy aiming to assist businesses in reliably executing growth initiatives, and provide statistics on multitasking habits and the limited effectiveness of multitasking. The importance of encoding information into long-term memory is emphasized.
Transcript
Play full episode
