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Launch Sold Out Almost Instantly
- Dan Pashman announced cascatelli to Sporkful listeners and the initial run sold out within two hours.
- Spoglini (Sfoglini) sold 3,700 boxes quickly and Dan's parents bought 20 boxes as a playful disclosure.
Massive Early Demand Created Logistics Strain
- Within 24 hours they sold nearly 15,000 pounds of pasta, creating urgent supply and packaging problems.
- Sfoglini ordered 100,000 new paper boxes and scheduled them to arrive in May to address shortages.
Die Maker Steps In To Protect Shape
- Chris Maldari, the dye maker, warned an Italian die-maker attempting to copy cascatelli that Dan had a patent pending.
- Chris moved from skeptic to active protector and adviser during the rollout.