Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 170 - BEST BACK TO SCHOOL CAMPAIGN EVER? 💈💈 ===> GUEST: Lisa Hake, VP Mktg GREAT CLIPS (4400 locations!!) - How They Turned ‘Glow-Up’, ‘Fire’, ‘Lit’ Into Epic Database Growth!
Aug 16, 2024
Lisa Hake, VP of Marketing at Great Clips, shares insights from their groundbreaking back-to-school campaign. She reveals how they tapped into Gen Z and Alpha slang like 'glow-up' to connect parents with their children's hairstyle needs. The campaign included giveaways of 24,000 haircuts, influencer collaborations featuring Joey Fatone, and a focus on engaging content beyond traditional offers. Hake emphasizes the power of human-centered marketing and the importance of staying current with teenage slang to strengthen customer relationships.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 1min
Journey Through Marketing: From Education to Industry Impact
01:30 • 2min
Innovative Marketing Strategies for the Back-to-School Season
03:23 • 5min
Navigating the Ever-Changing Landscape of Teen Slang in Marketing
08:04 • 2min
Innovative Back-to-School Marketing Strategies for Engagement and Growth
10:04 • 3min
Innovative Marketing with Quizzes
12:41 • 4min
The Allure of Haircuts: Loyalty and Marketing
17:00 • 5min