Lisa Hake

Lisa Hake, VP of Marketing at Great Clips, shares insights from their groundbreaking back-to-school campaign. She reveals how they tapped into Gen Z and Alpha slang like 'glow-up' to connect parents with their children's hairstyle needs. The campaign included giveaways of 24,000 haircuts, influencer collaborations featuring Joey Fatone, and a focus on engaging content beyond traditional offers. Hake emphasizes the power of human-centered marketing and the importance of staying current with teenage slang to strengthen customer relationships.