Growth, Brand Connection, and Monetizing Your Content | feat. Keltie Knight
Sep 30, 2022
auto_awesome
Actress and author Keltie Knight discusses the importance of community, dealing with failure, and leveraging social groups for engagement. She shares insights on building a personal brand, connecting with the audience, and monetizing content. Knight also talks about her upcoming book Lady Secrets, her podcast, and her tour.
Learning to deal with failure and starting back up again is crucial for success in a competitive industry like Hollywood.
Creating a loyal community through platforms like Facebook groups fosters strong brand loyalty and meaningful connections with the audience.
Deep dives
Kelty Knight's Unconventional Journey to Success
Kelty Knight shares her unconventional journey from being a professional dancer working with A-list artists in New York to eventually becoming a successful Emmy award-winning actress and author in LA. Leaving her day job at CBS to focus on her passion project, the LadyGang Podcast, which led to a nationwide tour and book releases, Kelty's story exemplifies following unexpected paths to achieve success.
The Evolution of LadyGang Podcast into a Passion Project
Kelty's three Enneagram personality and Aquarius Capricorn mix led her to start the LadyGang Podcast not just for fun but with a mission. Formed out of a desire to create something personal and unreplaceable in Hollywood, the podcast's growth and success were unexpected but driven by a dedication to authenticity and building a unique brand.
Lessons from Hollywood: Embracing Insecurities and Dealing with Rejection
Kelty's insights from interviewing numerous celebrities reveal that everyone, including A-list stars like Jennifer Lopez, experiences insecurity. Learning to navigate constant rejection in Hollywood taught her the crucial skill of resilience and quick recovery from failures. This approach of moving forward swiftly after setbacks is a key factor behind the stars' successes in a highly competitive industry.
Cultivating Community and Connecting with The LadyGang Audience
Building a loyal community, particularly through a Facebook group, has been instrumental for LadyGang's success. Focused on creating a safe, engaging space for women to connect, share stories, and support each other, the community has enabled direct engagement, exclusivity for events and collaborations, and fostered a strong sense of belonging among members. This approach has not only driven brand loyalty but also effectively translated into tangible business outcomes, underscoring the importance of meaningful connections with an audience.
Today we are joined by the incredibly talented actress, best selling author, podcast host, and professional dancer, Keltie Knight. We chat her upcoming book Lady Secrets, her wildly popular podcast, and her tour that she will be embarking upon very soon.
Also in this episode:
The importance of servicing and connecting with your community
Learning to deal with failure and starting back up again
Leveraging social groups for engagment but creating belonging
Keltie Knight is a three time Emmy Award winning television personality, a New York Times Bestselling Author, and a People's Choice Award losing Podcast host. She is known for her work on Entertainment Tonight and has co-anchored CBS’s broadcasting of national events such as the Thanksgiving Day Parade and the Grammy Awards Red Carpet. She returns to CBS this fall with the launch of the primetime special series SUPERFAN, a format which she created, will executive produce, and host.
Scale With Simplicity: Learn the proven process that’s helped our clients scale from 6 to 7 figures, with less complexity, more focus, and legit business strategies that don’t change when the algorithms shift.
Free 5-day workshop starting October 3rd at 12:00pm EST