13min chapter

The Kelly Roach Show cover image

Growth, Brand Connection, and Monetizing Your Content | feat. Keltie Knight

The Kelly Roach Show

CHAPTER

Building and Monetizing a Strong Community on Social Media

The chapter explores the journey of creating a lively brand presence, emphasizing the importance of community engagement over immediate profits. It discusses the challenges and successes of managing a large Facebook group, and the strategies employed to foster inclusivity and support among members. The speakers reflect on the balance between internal community building and external brand growth, highlighting the evolving landscape of social media communities in today's algorithm-driven environment.

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