

"How Highly Effective People Speak" by Peter Daniel Andrei - Book PReview - Influence With Ease
Jan 25, 2023
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Learn to Speak
- Want to succeed? Learn to speak.
- Highly effective people are highly effective communicators, replicating ideas and building movements.
Communication and Behavioral Economics
- Behavioral economics and communication share a core principle: convey information how the human mind receives it.
- The human mind's wiring, including its biases, has shaped history's significant events.
Availability Bias
- The availability bias involves overweighing easily recalled evidence.
- This bias stems from substituting difficult questions with easier ones, leading to flawed judgments.