Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse

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Jul 29, 2025

Jennifer Clark, Content Marketing Lead at Zoom, discusses her innovative approaches to transforming content into a revenue generator. She shares how her small team manages over 300 projects annually, bridging departments like product, sales, and SEO. Clark emphasizes the significance of collaboration and storytelling in content strategy while integrating AI tools to enhance productivity. She also details her unique management techniques, such as clear project clarifications and dynamic prioritization, ensuring every piece ties back to real business outcomes.

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INSIGHT

Content as Revenue Driver

Content marketing can be a revenue driver, not just a cost center.
It's challenging but increasingly possible to prove content's impact on pipeline and revenue.

ANECDOTE

Small Team, Massive Output

Jennifer's small team of five created over 300 content pieces in one year at Zoom.
They produce varied content like blogs, videos, and customer stories for a large, global enterprise.

INSIGHT

Triad Pod Model Aligns Teams

Zoom uses a triad pod model linking product marketing, integrated marketing, and content teams.
This structure helps align content strategy with product launches and lead generation goals.

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Jennifer Clark turns Zoom content into revenue. She runs a small team that treats every post, video, and webinar like a sales tool. Their pod setup pulls product marketing, lead gen, and writing into one tight team. Jobs land in Zoom Docs, get sorted fast, and appear on dashboards that show actual wins, such as demo bookings and live sales calls. Last year, the team shipped 300 pieces by sharing work across pods, using Zoom AI Companion and other simple tools for call notes, outlines, and reports, while keeping a clear, open culture.

👤 About Our Guest: Jennifer Clark

Jennifer Clark is the Content Marketing Lead at Zoom, where she leads a small team that produces over 300 content projects a year for a 7,000-person global enterprise. She has built scalable systems that bridge teams across product, sales, and SEO, ensuring every asset aligns with business goals and brand voice, even through multiple reorgs and shifting priorities.

She once turned technical topics into engaging, SEO-driven resources at TaxJar. Now, at Zoom, she rallies teams across ten time zones, keeps quality high as output soars, and ties every blog, story, and webinar to real revenue. Her blend of tight process and creative tests gives you a clear map for high-volume work, office politics, and the fast pace of enterprise SaaS.

📻 About This Season of the Animalz Podcast: Enterprise Content Marketing

This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door. Our mission: demystify these hidden machines and reveal what it really takes to run content at scale.

Hear from content leaders of some of the biggest names in SaaS sharing the systems they've built, the battles they've fought, and the lessons they've learned along the way.

⏳ Timestamps

00:00 – Content drives revenue, not cost
04:33 – Five people shipped 300+ pieces
06:55 – Triad pod aligns product, demand, content
08:05 – Content glues 7,000 people together
14:09 – Intake and calendar live in Zoom Docs
15:54 – Weekly stand-ups keep teams aligned
24:55 – “Win of the Week” plus smart automations
28:42 – Zoom AI Companion handles summaries and outlines
32:27 – Track demos and deals, not clicks
35:08 – AI search sparks custom visuals and templates

🌐 Links and Resources From the Episode

Make It Punchy by Emma Stratton (02:34): Jennifer calls this her team's "go-to" guide for turning product jargon into barbecue-friendly language.
The Little Engine That Could (05:28): Jennifer compares her small team to this classic story about persistence—"I think I can, I think I can."
Zoom Docs (14:09): Zoom’s internal documentation and project management platform, powering content intake and editorial calendars.
Zoom AI Companion (28:42): Generative AI features within Zoom, including meeting summaries, drafting support, and more.

Follow Jennifer Clark for more content marketing insights.

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