The Animalz Content Marketing Podcast

Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse

9 snips
Jul 29, 2025
Jennifer Clark, Content Marketing Lead at Zoom, discusses her innovative approaches to transforming content into a revenue generator. She shares how her small team manages over 300 projects annually, bridging departments like product, sales, and SEO. Clark emphasizes the significance of collaboration and storytelling in content strategy while integrating AI tools to enhance productivity. She also details her unique management techniques, such as clear project clarifications and dynamic prioritization, ensuring every piece ties back to real business outcomes.
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INSIGHT

Content as Revenue Driver

  • Content marketing can be a revenue driver, not just a cost center.
  • It's challenging but increasingly possible to prove content's impact on pipeline and revenue.
ANECDOTE

Small Team, Massive Output

  • Jennifer's small team of five created over 300 content pieces in one year at Zoom.
  • They produce varied content like blogs, videos, and customer stories for a large, global enterprise.
INSIGHT

Triad Pod Model Aligns Teams

  • Zoom uses a triad pod model linking product marketing, integrated marketing, and content teams.
  • This structure helps align content strategy with product launches and lead generation goals.
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