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Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse

The Animalz Content Marketing Podcast

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Navigating Content Strategy at Zoom

This chapter explores the speaker's journey in content marketing, particularly their role in a tech company like Zoom. It emphasizes the importance of cohesive teamwork and the challenges faced in enterprise content marketing, detailing how a small team effectively supports various departments. Additionally, the chapter discusses the strategic role of content in brand storytelling and customer engagement, underlining the need for data-driven insights to assess its impact on marketing goals.

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