Jennifer Clark

Jennifer Clark, Content Marketing Lead at Zoom, discusses her innovative approaches to transforming content into a revenue generator. She shares how her small team manages over 300 projects annually, bridging departments like product, sales, and SEO. Clark emphasizes the significance of collaboration and storytelling in content strategy while integrating AI tools to enhance productivity. She also details her unique management techniques, such as clear project clarifications and dynamic prioritization, ensuring every piece ties back to real business outcomes.