This is Product Management

298 - Data-Driven Strategy is Product Management

May 2, 2022
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

SaaS Platform

  • Satnam Singh's team debated building a fully SaaS or on-premise product.
  • Customer interviews revealed a hybrid "SaaS platform" approach, combining an out-of-the-box product with partner extensions.
ADVICE

Data-Driven Product Strategy

  • Focus on product adoption/usage as the key metric.
  • Work backward to identify necessary data points, considering existing and prospective customer adoption.
INSIGHT

Post-Sale Data

  • Often overlooked data exists in the customer's post-sale onboarding experience.
  • Measure onboarding process, support requests, and time-to-value to identify friction points.
Get the Snipd Podcast app to discover more snips from this episode
Get the app