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SaaS Platform
- Satnam Singh's team debated building a fully SaaS or on-premise product.
- Customer interviews revealed a hybrid "SaaS platform" approach, combining an out-of-the-box product with partner extensions.
Data-Driven Product Strategy
- Focus on product adoption/usage as the key metric.
- Work backward to identify necessary data points, considering existing and prospective customer adoption.
Post-Sale Data
- Often overlooked data exists in the customer's post-sale onboarding experience.
- Measure onboarding process, support requests, and time-to-value to identify friction points.