The Side Hustle Show Growing an Online Business to $100k a Month (Greatest Hits)
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Oct 23, 2025 Jennifer Marx, the founder of JenniferMaker.com, transformed her DIY blog from a humble hobby into a six-figure powerhouse. She shares her journey from earning just $33 in her first month to generating $100k monthly. Discover how she leveraged Pinterest for traffic, built a massive email list of 375,000, and created a diverse revenue stream through courses and products. Jennifer emphasizes the power of community engagement and the importance of finding fresh content ideas. Tune in for her top tips on promoting content and overcoming early struggles!
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Humble $100 Sparked A Pivot
- Jennifer found a surprise $100 AdSense deposit from a forgotten blog and treated it as a sign to pursue blogging seriously.
- She relaunched GenuineMom (later JenniferMaker) in October 2016 and began monetizing with ads and affiliates.
Meet Your Audience Where They Are
- Go where your audience already spends time and participate before promoting.
- Jennifer used Pinterest and niche Facebook groups to grow from ~1,000 to 10,000 pageviews in months.
Signal Pinterest With Intentional Pin Launches
- Launch pins strategically by pinning to keyworded boards, asking readers to pin, and placing pins on related group boards.
- Use crowdsourced board keywords to teach Pinterest what your content is about.
