Beyond The Prompt - How to use AI in your company How the World’s Leading AI-First Fashion House Flips the Cash Flow Equation - with Diarra Bousso
22 snips
Dec 24, 2025 
Diarra Bousso, founder of the innovative fashion house DIARRABLU, revolutionizes fashion with AI and generative design. She shares her journey from recovery after a life-changing accident to becoming a pioneer in sustainable production. Diarra explores selling AI-generated designs before production, reducing waste, and rethinking traditional fashion timelines. She emphasizes the importance of experimentation in fostering creativity and encourages a culture of rigorous testing. Finally, she reflects on building a joyful company that prioritizes both sustainability and mental well-being.
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Recovery Sparked An Experiment Mindset
- Diarra describes relearning to walk and using tiny experiments during recovery to rebuild confidence and capability.
- That practice became her lifelong operating system for trying ideas quickly and without fear of failure.
Design Experiments With Rigor
- Define each test with a clear hypothesis, metric and budget so experiments produce usable data.
- Teach the team to report results and iterate instead of celebrating aesthetics alone.
Teach Juniors To Test, Not Just Present
- Coach junior team members to turn instincts into testable hypotheses and measurable experiments.
- Ask them to bring one surprising learning to meetings rather than polished slides that hide uncertainty.