30 Minutes to President's Club | No-Nonsense Sales How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame
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Feb 17, 2025 
In this discussion, Kyle Coleman, CMO at Copy.ai and an expert in AI-driven sales, shares insights on enhancing outbound prospecting. He emphasizes identifying strategic initiatives like IPOs and mergers to tailor messaging. Kyle advocates for 'double personalization' by blending company-specific observations with industry trends. He also highlights leveraging AI tools to streamline research and enhance communication with executive decision-makers, showcasing how thoughtful use of AI can revolutionize sales strategies and improve engagement.
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Focus on Strategic Initiatives
- Understand why customers buy your solution, especially why executives fund it.
- Focus on strategic initiatives, not just features or capabilities.
Clari and Cybersecurity IPOs
- Clari sold well to cybersecurity companies preparing for IPOs in 2021.
- These companies needed predictable revenue for investors, which Clari provided.
Deep Research for Initiatives
- Find strategic initiatives through deep account and contact research.
- Analyze job postings, financial performance, and team growth for intent signals.