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3min chapter
How to Use AI For Prospecting | Kyle Coleman | 30MPC Hall of Fame
30 Minutes to President's Club | No-Nonsense Sales
Unlocking Strategic Selling: Understanding Customer Needs
This chapter discusses the significance of recognizing the strategic motivations behind customer purchases, particularly in the context of selling solutions to cybersecurity companies. It advocates for thorough research into accounts and contacts to identify key initiatives, supporting targeted sales efforts with actionable insights.
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Listen to the best highlights from the podcasts you love and dive into the full episode