This Week in Startups Outer CEO Jiake Liu on standing out in DTC, go-to-market innovations, pitching at Remote Demo Day & more | E1165
Jan 23, 2021
Jiake Liu, CEO of Outer, shares insights on building a successful DTC outdoor furniture brand with eco-friendly designs. He discusses innovative marketing strategies like 'neighborhood showrooming' that enhance consumer experiences. Jiake also reflects on the pandemic's impact on business models and remote work efficiency. Additionally, he explores Shenzhen's transformation into a tech metropolis and the economic ties between the U.S. and China, weaving in personal anecdotes and a passion for entrepreneurship.
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Remote Demo Day Success
- Jason Calacanis started Remote Demo Day during the pandemic to help startups raise money.
- Outer was one of the companies that pitched and secured funding through this platform.
DTC Approach
- Direct-to-consumer (DTC) companies like Outer aim to connect directly with customers.
- They bypass traditional distribution and marketing channels.
DTC Success Factors
- DTC products must be exceptional and marketing must be clever for success.
- This combination attracts customers and drives business growth.
