Marketing Made Simple StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast
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Sep 24, 2025 In this relaunch, the hosts emphasize the power of clear messaging for business growth. Donald Miller explains that strong positioning hinges on words rather than visuals. He discusses how our brains buy to survive and the importance of simplicity in messaging. Listeners learn to define customer problems, convey value with soundbites, and position themselves as empathetic guides. With actionable strategies like crafting a compelling one-liner, this episode provides tools to clarify marketing and drive conversions.
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Words Beat Design For Sales
- The words you use matter more than logo or design for driving purchases.
- Short, simple soundbites win attention and increase sales dramatically.
Brain Buys To Survive And Thrive
- The human brain prioritizes surviving and thriving as its core job.
- Position your product as aiding survival or thriving to trigger buying decisions.
Brains Conserve Calories — Be Clear
- The brain conserves mental calories and filters information automatically.
- Clear messages reduce cognitive load and get attention in a noisy world.
