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Run the Numbers

Inside Grab: How a Super App Transformed Southeast Asia — with CFO Peter Oey

Feb 20, 2025
Peter Oey, CFO of Grab and a key figure in Southeast Asia's super app landscape, shares insights on how Grab evolved from a ride-hailing service into a multi-functional powerhouse. He discusses the transformative impact of fintech solutions in user engagement and the unique challenges of operating in the diverse Southeast Asian market. Oey highlights Grab’s successful acquisition of Uber's operations, the flywheel effect of banking integration, and the importance of data in driving customer loyalty. He also offers advice for Western companies aiming to enter this dynamic market.
48:01

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Grab's transformation from a ride-hailing service to a super app showcases the importance of strategic acquisitions and service integration in driving growth.
  • The company's localized strategy across Southeast Asia enhances customer engagement by tailoring services to individual city needs and cultural practices.

Deep dives

Evolution into a Super App

The company initially started as a ride-hailing service and gradually transformed into a super app through the acquisition of Uber's operations in Southeast Asia, allowing it to significantly expand its services. This strategic move brought additional scale, enabling the integration of multiple offerings like food delivery and financial services within a single app. The super app model is characterized by providing various services, including ride-hailing, delivery, and payment solutions, all designed to streamline and enhance the user experience. By consolidating these services, the app increases customer engagement and retention, creating numerous monetization points throughout the user journey.

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