The Side Hustle Show 700: From $9 to $350K: How I Built and Sold an AI-Powered Website
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Oct 6, 2025 
Tanya van Gastel, founder of Multiverse.ai, created an AI headshot generator that skyrocketed from just $9 to $350K in sales, all without technical skills. She discusses breakthrough strategies, like tapping into Reddit for early traction and launching an affiliate program that drove significant growth. Tanya elaborates on the challenges of transitioning from B2C to B2B, the nuances of SEO versus 'GEO,' and her ultimate decision to sell the business. Her journey exemplifies how persistence and innovative thinking can thrive in a crowded market.
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Market Awareness Enables Multiple Winners
- You don't need to be the first or only player to build a profitable product in a new category.
- Small awareness gaps mean multiple competitors can coexist and still reach many unaware customers.
Launch Without Heavy Tech Skills
- If you're non-technical, partner with an engineer or use no-code tools to launch quickly.
- Prioritize monetization early and keep your offering narrow and clear.
Use Reddit Patterns, Not Cold Posting
- Use niche subreddit research and top-post formulas to craft posts that resonate with each community.
- Replicate successful post structures using GPT to increase the chance of traction.